Christine Dayton

• Copywriting and Editing
• Website Content Creation
• Digital Marketing Management 
• Email Marketing 
• Social Media Marketing

I’m a senior copywriter, editor, and content strategist with 8+ years of professional experience creating clear, human-centered communications across healthcare, senior care, aging, caregiving, mental health, and social work.

I specialize in translating complex information into copy that is accessible, engaging, and meaningful to the people who need it. My work spans website and landing-page copy, long-form editorial, thought leadership, social media, educational content, interviews, video scripts, sales materials, and marketing communications.

Much of my career has focused on older adults, family caregivers, healthcare consumers, and the professionals who support them. That experience has shaped how I approach language: with empathy, specificity, and a strong respect for the audience. I understand the difference between writing about aging and writing for older adults and their families and the importance of communicating without stereotypes, jargon, or ageist assumptions.

I bring both creative and strategic thinking to my work. I use research, audience insight, editorial judgment, and a strong sense of narrative to develop content that informs, builds trust, strengthens a brand, and moves people to act.

I’m comfortable owning projects from concept through final execution, collaborating with subject-matter experts and cross-functional teams, adapting voice across channels, and refining content to meet both audience needs and organizational goals.

At the heart of my work is a simple goal: make complex things easier to understand and make communication feel more human.